Meet the athlete
Discover the people behind the performance, from international professionals to emerging talent.
PROOVD / THE ATHLETE-LED COLLECTING PLATFORM
Real items.
Athlete stories.
A record that travels.
We’re building an athlete-led marketplace for tokenizing physical jerseys and memorabilia—connecting each item with the athlete’s story and a digital record.
In development. Explore the interactive prototype with demo data.
01 / THE OBJECT IS ONLY THE BEGINNINGAI-generated concept image · Not for sale
ATHLETE LED.PHYSICAL FIRST.STORY CONNECTED.
THE IDEA
You see a jersey.
We see a journey.
A jersey can hold a season. A signed ball can bring back a moment. We’re building a place where those stories belong with the things you collect.
Know the story
Explore the item’s background and the evidence available to support its athlete connection.
Keep the connection
Our planned experience pairs a physical collectible with a digital record you can revisit.
BUILT FROM INSIDE THE GAME
From the court.
For the culture.
PROOVD started with a perspective earned on the court: the meaning of an item comes from the athlete, the journey, and the people who were there.
Founded by professional basketball player Cady Lalanne, PROOVD is being built to help athletes tell those stories and give fans a more personal way to collect.
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Talk to the founder Cady LalanneFounder, PROOVD · Professional basketball player
YOUR PLACE IN THE STORY
Two sides.
One connection.
Be there from the beginning.
Request early-access news and first-collection updates.
Request early access ↗Bring your story to the table.
Have memorabilia, a collection idea, or a partnership in mind? Start a conversation.
Let’s talk ↗BE PART OF THE FIRST CHAPTER
Don’t miss
the beginning.
Email us to express interest in early access, athlete participation, or partnerships.
Request early access by email
Opens your email app. Send your request to cady@getproovd.com. No payment required.
Prefer a conversation? cady@getproovd.com
A LITTLE MORE CONTEXT
The details.
What is PROOVD?
An athlete-led memorabilia marketplace in development. We’re building a way to connect physical collectibles with the athlete’s story and a digital collection record.
Can I buy an item today?
Not yet. The demo uses sample data and does not process real purchases. Email us to request early-access updates.
What does the digital record show?
The planned record brings together item details, its athlete connection, and available supporting evidence. The preview here is illustrative; each future listing will explain its own verification details.
I’m an athlete. How can I participate?
Email cady@getproovd.com with your name, sport, and a little about the items or stories you’d like to bring to fans. We’re welcoming early conversations with athletes and representatives.
How do I request early access?
Select “Request early access by email” and send your message. This website does not submit a signup form. An email request does not reserve an item or guarantee access.
How is my email used?
When you email us, we use the information you provide to respond to your inquiry and any updates you request. This website does not create a shopping account or collect payment details. To request removal or ask a privacy question, email cady@getproovd.com.